LA County Dept. of Public Health - Black Infants and Families

Services:

• Social Media Strategy and Management

• Campaign Strategy and Development
  

• Partnership Management

• Media Relations and Training

Results:

• Spearheaded LACDPH Black Infants and Families’ social media campaign that resulted in a 50% increase in engagement and 25% growth in followers

• Cultivated a group of 20 super fans to support with sharing and engaging with brand content

Overview:

Pentad Strategies leads the social media strategy for The Los Angeles County African American Infant and Maternal Mortality (AAIMM) Prevention Initiative.

AAIMM, also known as Black Infants and Families, is a coalition of the Department of Public Health in partnership with First 5 LA and the LA County Department of Health Services, Department of Mental Health, community organizations, mental and health care providers, funders, and community members. Collectively they are united in one purpose: to address the unacceptably high rates of Black infant and maternal deaths countywide and ensure healthy and joyous births for Black families in LA County.