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LA County Dept. of Public Health - Black Infants and Families

Services:

  • Social Media Strategy and Management

  • Campaign Strategy and Development

  • Partnership Management

  • Media Relations and Training


Results:

  • Spearheaded LACDPH Black Infants and Families’ social media campaign that resulted in a 50% increase in engagement and 25% growth in followers

  • Cultivated a group of 20 super fans to support with sharing and engaging with brand content


Overview:

Pentad Strategies leads the social media strategy for The Los Angeles County African American Infant and Maternal Mortality (AAIMM) Prevention Initiative.


AAIMM, also known as Black Infants and Families, is a coalition of the Department of Public Health in partnership with First 5 LA and the LA County Department of Health Services, Department of Mental Health, community organizations, mental and health care providers, funders, and community members. Collectively they are united in one purpose: to address the unacceptably high rates of Black infant and maternal deaths countywide and ensure healthy and joyous births for Black families in LA County.




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