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LA County Dept. of Public Health - Black Infants and Families


  • Social Media Strategy and Management

  • Campaign Strategy and Development

  • Partnership Management

  • Media Relations and Training


  • Spearheaded LACDPH Black Infants and Families’ social media campaign that resulted in a 50% increase in engagement and 25% growth in followers

  • Cultivated a group of 20 super fans to support with sharing and engaging with brand content


Pentad Strategies leads the social media strategy for The Los Angeles County African American Infant and Maternal Mortality (AAIMM) Prevention Initiative.

AAIMM, also known as Black Infants and Families, is a coalition of the Department of Public Health in partnership with First 5 LA and the LA County Department of Health Services, Department of Mental Health, community organizations, mental and health care providers, funders, and community members. Collectively they are united in one purpose: to address the unacceptably high rates of Black infant and maternal deaths countywide and ensure healthy and joyous births for Black families in LA County.


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